February 6th, 2009 (New York, NY): Fame Theory (creators of www.famegame.com), in partnership with BBH New York, announces the launch of Trust Art, a new project to reinvent the model of the contemporary art world. The project, an innovative stock market for artistic and cultural renewal, is being launched on Friday during the TED Conference in Palm Springs.
In the spirit of the renewal that art brings to our lives, we ask not for a bailout, but simply for people to ponder a more playful question: Can financial and social capital elevate the art projects that are designed to elevate society?
Introducing Trust Art, a stock market for cultural renewal.
How it works - Trust Art consists of 10 emerging artists who have created fantastic blueprints for projects that can be realized within one year or less. The artists – Jason Eppink, Propel-her Dance Collective, Facundo Newberry, Justin Tellian, Anne McClain, Dave Olsen, Skewville, Cassie Thornton, Josh Powell, and Michael Rothschild – have each created proposals ranging from a documentary starring everyone in the world to the unearthing of giant pre-historic artifacts from the ocean floor. The projects on the table are steeped in social, environmental, cultural, and economic value.
Investors will take a share in a Trust Art project, while also sharing word of Trust Art with their social circle. At the end of the year, when each art piece is auctioned, investors will split the proceeds hwith the artist – thereby potentially getting back their initial financial investment, a profit, increased social capital and a whole lot more in return.
Trust Art is an on-line experiment that BBH and Fame Theory hope will help define what is the actual impact of networking on an artists’ market value. At the same time, the project will provide artists the financial and social capital to fund their projects. The project asks whether the hardest to fund art projects can get off the ground with the help of a strong and connected social network?
Jose Serrano-Reyes and Seth Aylmer, two of the founders of Fame Theory, will unveil Trust Art at this week’s TED Conference in Palm Springs. Fame Theory investigates and affects the ways in which cultural innovation is funded, grown, and subsequently proliferated throughout society. The company partners with progressive organizations to help them attract the most connected, trusted, and fastest-rising social networks and cultural movements in any given city at any given time. Fame Theory operates www.famegame.com, a website that maps and analyzes social connections and media attention. This information gathered from www.famegame.com will power the Trust Art project.
Fame Theory approached BBH because of their expertise in creating interesting and new ideas and their skill in translating those visions into actual brands. BBH New York then tapped Squarespace, a web publishing company known for powering tens of thousands of sophisticated websites for businesses, bloggers, and professionals worldwide, as the ultimate solution to build the Trust Art website using their incredible platform.
Phase 1 of the website launches Friday February 6th at TED Palm Springs
About Fame Theory
Fame Theory LLC is an ensemble of artists, economists, technologists, and business individuals whose work fundamentally consists of investigating and affecting the ways in which cultural innovation is funded, grown, and subsequently proliferated throughout culture. Fame Theory operates Fame Game (famegame.com), a rapidly-growing website that maps and analyzes social connections and media attention to help promote meaningful ideas, people, and organizations in culture.
About BBH New York
BBH New York is a full-service advertising agency with clients that include ALL, Axe, Becel, British Airways, Johnnie Walker, GMAC, Levi’s, LG, Mentos, Miller Lite, NYC & Company, Promise, Vaseline, Virgin Mobile and vitaminwater. Further information is available at our website, www.bartleboglehegarty.com
Squarespace, Inc. is a privately held publishing software company. Since its inception in 2003, has blossomed into a product that powers tens of thousands of sophisticated websites for businesses, bloggers, and professionals worldwide. Squarespace is deﬁned by their insistence on software that provides an unparalleled user experience - every pixel is engineered and animated to be ﬂawless. Squarespace was conceived to be — and will remain — a departure from the sea of free products and services that clutter today’s web marketplace. Learn more at www.squarespace.com