Fame Game - Tatiana Platt mentioned in Jamee Gregory’s book “New York Parties: Private Views”
Thursday, October 28th, 2010Jamee Gregory, “New York Parties: Private Views”
Jamee Gregory is known for her impeccable hostess style and grace, and she is a contributing author to a number of luxury and fashion publications. She has released a new book called “New York Parties: Private Views” where she selected 15 hosts and hostesses and followed them in the process of organizing a party in their homes. The parties covered: Jamee and Peter Gregory: Celebrate Summer (Southampton), Jamie Drake: Buffet in the Garden (East Hampton), Michael Kors: Lobster Rolls on the Terrace (Chelsea), Hilary and Wilbur Ross: An Anglo-American Fête (Mid-town), Evelyn and Leonard Lauder: Anniversary Under the Stars (Fifth Avenue), Campion and Tatiana Platt: St. Tropez Cocktails (SoHo), Antony Todd party: Sunday Brunch in the City (West Village), Zang Toi: A Marie-Antoinette Tea (Upper East Side), Joan and Michael Steinberg: A Victorian Musicale (Upper West Side), Blair and Alistair Clarke: The Collectors’ Dinner (Upper East Side), Shafi and Alex Roepers: A Spectacular Holiday Celebration (Park Avenue), Frances Beatty and Allen Adler: Cozy Christmas Dinner (Park Avenue), Whitney and James Fairchild: A Chinese Lawn Party (Bridgehampton), Tory Burch: A Working Lunch at Home (Mid-town), and Fernanda Kellogg: A Hunt Breakfast (Millbrook).
In the chapter on the St. Tropez cocktail party hosted by Campion and Tatiana Platt, Fame Game gets a cameo. See excerpt below.
Go here to buy “New York Parties: Private Views“.
See the Huffington Post coverage with select photos by Eric Striffler.
Excerpted from “New York Parties:Private Views” by Jamee Gregory:
St. Tropez Cocktails
Campion Platt and his wife have a lot to celebrate: her successful Internet venture, Fame Game; his stellar architecture, interior design, and licensing empire; and most importantly, their new baby boy, Fox. Getting a jump on the Memorial Day weekend, they invited over a hundred pals for drinks on Thursday night. Who could resist an invitation to their SoHo duplex for a beach party, Riviera style, to mark Tatiana’s birthday? Some friends come early, on their way to the country, to see the baby, and others arrive late to see the stars and moon over Manhattan. Dressing Riviera style was no challenge for this group. To me it meant white pants and navy-and-white striped tee; to others it signified St. Tropez–style bandage dresses, stilettos, and bijoux. That’s what makes a party. The weather cooperated, actually hitting eighty degrees that afternoon, for the first time all spring.
Since Tatiana, an Internet entrepreneur and angel investor who began her career at AOL, created her pre-populated Facebook, Fame Game, a site about political, business, artistic, and social clout, she uses spreadsheets to keep track of her guests, inviting everyone online. Fame Game began when she moved to New York from Washington and tried to remember the names, faces, and occupations of the friends Campion made in the city over the past twenty-five years. She soon realized that her system could be expanded to appeal to marketers and advertisers eager to tap into specific New York groups. She created a “people-pedia,” keeping track of the press generated by the individuals she met, comparing and measuring their mentions, weighing the relative importance of the periodicals in which they appeared, and ranking their status and creating search software. This system is a terrific tool for marketing, targeting movers and shakers. With her lists at her fingertips, organizing a cocktail is no sweat. She follows up with online reminders and often sends out hard copies of her invitations, just in case. For this event she worked with Campion to create a colorful beach scene, just right for summer’s start. Acceptances rolled in, with guests eager to see the Platt’s glamorous abode.
Tags: Jamee Gregory, Rizzoli, New York Parties, Books, Entertainment, Fame Game, Interior Design
