fame

December 28th, 2011 — Fashionistas, socialites, philanthropists, magazine editors, politicians and business moguls are among the overall top searched content on FameGame, but it was the wife of Dr. Mehmet Oz, Lisa Oz, who grabbed the top spot.

“The names that people are searching for on Google, and landing on their Fame Game profiles, are always an interesting barometer of what is on people’s minds,” said Tatiana Platt, a founder of Fame Game. “There was a wide range of industries reflected in this year’s results, but yet another member of the cast of Bravo’s “Real Housewives of New York City“ made it on the Top 10 list: Aviva Drescher.”

Fame Game is able to measure and analyze the overall attention of people, organizations, and parties in three different ways: through the use of its proprietary algorithm which takes into account public media, news and editorial mentions, user generated content, and attention on Fame Game (”Attention score”), through the internal search queries users are making on the site (”Search trends”), and through the individual profiles receiving the largest volume of web traffic on Fame Game (”Most Visited Profiles.”) Learn more about the algorithm and ranking system by visiting the about page.

Fame Game also announced a new list of Top 10 Palm Beach Movers and Shakers in light of its recent partnership with Lucien Capehart Photography, the premier society photographer of Palm Beach.

Highlights from this year’s top content include:

Fame Game’s Top Search Profiles of 2011

#1 Lisa Oz

#2 Carin Besser

#3 Jorn Weisbrodt

#4 Alejandro Santo Domingo

#5 Laurie Durning

#6 Kimberly Guilfoyle

#7 Lizzie Tisch

#8 Paige Bluhdorn

#9 Shala Monroque

#10 Aviva Drescher

Fame Game’s Top 10 Palm Beach Movers and Shakers 2011

#1 Petra Levin

#2 David Koch

#3 Carol Mack

#4 Thomas Quick

#5 Annie Falk

#6 Karin Luter

#7 Lois Pope

#8 Michele Kessler

#9 Talbott Maxey

#10 Mary Freitas

Fame Game’s Top 10 Best Dressed Movers and Shakers 2011

#1 Alexandra Lebenthal
#2 Bonnie Pfeifer Evans
#3 Yaz Hernandez
#4 Euan Rellie
#5 Jason Binn
#6 Julie Macklowe
#7 Derek Blasberg
#8 Stacey Bendet
#9 Zani Gugelmann
#10 Nacho Figueras

Fame Game (www.famegame.com) is an entertainment network that tracks the most visible members of the cultural landscape; currently the site maintains 200,000 public-facing ’social network’ profiles for influential individuals and organizations based on event photography, news mentions, user generated content, and other offline and online data. Fame Game leverages the content, cultural data, and attention of these individuals and organizations to make high premium PR campaigns thrive online.  

Fame Game, Search Trends, Celebrity, famegame.com, 2011 Trends, Movers and Shakers, New York City, Palm Beach, Social Media, Influence, Reality TV, Best Dressed
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#1 Alexandra Lebenthal

@ PR Photos

#2 Bonnie Pfeifer Evans

@ Rob Rich

#3 Yaz Hernandez

@ Retna

#4 Euan Rellie

@ Antwan Duncan

#5 Jason Binn

  @PR Photos

#6 Julie Macklowe

@ PR Photos

#7 Derek Blasberg

  @ PR Photos

#8 Stacey Bendet

  @ Retna

#9 Zani Gugelmann

  @ Retna

#10 Nacho Figueras

  @ Retna

Douglas Hannant & Petra Levin @ Lucien Capehart

#1 Petra Levin

#2 David Koch

#3 Carol Mack

#4 Thomas Quick

#5 Annie Falk

#6 Karin Luter

#7 Lois Pope

#8 Michele Kessler

#9 Talbott Maxey

#10 Mary Freitas

Jamee Gregory, “New York Parties: Private Views”

Jamee Gregory is known for her impeccable hostess style and grace, and she is a contributing author to a number of luxury and fashion publications. She has released a new book called “New York Parties: Private Views” where she selected 15 hosts and hostesses and followed them in the process of organizing a party in their homes. The parties covered: Jamee and Peter Gregory: Celebrate Summer (Southampton), Jamie Drake: Buffet in the Garden (East Hampton), Michael Kors: Lobster Rolls on the Terrace (Chelsea), Hilary and Wilbur Ross: An Anglo-American Fête (Mid-town), Evelyn and Leonard Lauder: Anniversary Under the Stars (Fifth Avenue), Campion and Tatiana Platt: St. Tropez Cocktails (SoHo), Antony Todd party: Sunday Brunch in the City (West Village), Zang Toi: A Marie-Antoinette Tea (Upper East Side), Joan and Michael Steinberg: A Victorian Musicale (Upper West Side), Blair and Alistair Clarke: The Collectors’ Dinner (Upper East Side), Shafi and Alex Roepers: A Spectacular Holiday Celebration (Park Avenue), Frances Beatty and Allen Adler: Cozy Christmas Dinner (Park Avenue), Whitney and James Fairchild: A Chinese Lawn Party (Bridgehampton), Tory Burch: A Working Lunch at Home (Mid-town), and Fernanda Kellogg: A Hunt Breakfast (Millbrook).

In the chapter on the St. Tropez cocktail party hosted by Campion and Tatiana Platt, Fame Game gets a cameo. See excerpt below.

Go here to buy “New York Parties: Private Views“.

See the Huffington Post coverage with select photos by Eric Striffler.

Excerpted from “New York Parties:Private Views” by Jamee Gregory:

 St. Tropez Cocktails

          Campion Platt and his wife have a lot to celebrate: her successful Internet venture, Fame Game; his stellar architecture, interior design, and licensing empire; and most importantly, their new baby boy, Fox. Getting a jump on the Memorial Day weekend, they invited over a hundred pals for drinks on Thursday night. Who could resist an invitation to their SoHo duplex for a beach party, Riviera style, to mark Tatiana’s birthday? Some friends come early, on their way to the country, to see the baby, and others arrive late to see the stars and moon over Manhattan. Dressing Riviera style was no challenge for this group. To me it meant white pants and navy-and-white striped tee; to others it signified St. Tropez–style bandage dresses, stilettos, and bijoux. That’s what makes a party. The weather cooperated, actually hitting eighty degrees that afternoon, for the first time all spring.

Since Tatiana, an Internet entrepreneur and angel investor who began her career at AOL, created her pre-populated Facebook, Fame Game, a site about political, business, artistic, and social clout, she uses spreadsheets to keep track of her guests, inviting everyone online. Fame Game began when she moved to New York from Washington and tried to remember the names, faces, and occupations of the friends Campion made in the city over the past twenty-five years. She soon realized that her system could be expanded to appeal to marketers and advertisers eager to tap into specific New York groups. She created a “people-pedia,” keeping track of the press generated by the individuals she met, comparing and measuring their mentions, weighing the relative importance of the periodicals in which they appeared, and ranking their status and creating search software. This system is a terrific tool for marketing, targeting movers and shakers. With her lists at her fingertips, organizing a cocktail is no sweat. She follows up with online reminders and often sends out hard copies of her invitations, just in case. For this event she worked with Campion to create a colorful beach scene, just right for summer’s start. Acceptances rolled in, with guests eager to see the Platt’s glamorous abode.

 Tags: Jamee Gregory, Rizzoli, New York Parties, Books, Entertainment, Fame Game, Interior Design

Fame Game has scanned over 10,000 events to create connections between 2,500 organizations and more than 130,000 individual people. At this point, we’ve helped over 1,300 people claim those profiles. Which means that one percent of those profiled have accepted their invitation to play the Fame Game. This is pretty tremendous for us, especially considering that we’re still building out the core functionality of the system (we’re almost done, I swear). It also means that we’ve become a bit of an unavoidable force in the social/nightlife/arts and promotions community here in New York, which is exactly what we’ve been aiming for…

The idea, of course, is to catalogue this community but also to bring greater attention to other cultural endeavors and philanthropic efforts in the city. We’re also working on new ways of helping brands, PR agencies and charities bring attention to their collaborative campaigns.

Let’s keep playing!

Ryan

ryan [at] famegame.com

Got a nice email from the guys at Killer Startups today. Now I’m supposed to ask you to click the image above to help us win at the internet. Please do. Seriously.

They’ve taken the time to try and understand what we’re doing here, and they’ve done a fairly good job of summing it all up. From their review:

“Fame Game may sound like a trashy obsession, but this social web of influential New Yorkers actually has an intellectual base. It is tracking the “fame” of about 100,000 New York City residents and 2,500 organizations, which the founders claim represents the cultural economy of NYC. Indeed, the site does not discriminate between business owners, socialites, journalists, or architects- only the amount of attention they receive in the media. Fame Game could be described as a reverse social network- only once a person is listed in a media outlet and included on the site can that individual request to join. In this way, emerging artists, business leaders, or actors can work to gain more public attention and individuals take the role that publicists traditionally fill.”

I’m pretty happy with the way they’ve characterized our project. Simply put, the attention index exemplifies what Fame Game is facing forward: a public record of the social, professional and creative life of New Yorkers. What our friends at KillerStartups aren’t quite keen to however, is how Fame Game is also a tool (and platform!) for individuals to promote interesting and beneficial cultural projects itself. As we (our staff, partners and members) continue to add new content to the site, Fame Game will continue to grow in utility and influence. Its as simple as that.

And of course there’s a bit of criticism at the end:

“Will Fame Game better define its objectives? It lists esoteric rhetoric about celebrity culture, but the site needs to fine-tune its purpose to be successful. There are a lot of interesting and excellent ideas floating around, but at the moment it rather overwhelming.”

I find their criticisms valid, if only because we’re just now making use of the lessons we’ve learned in the last few months. At the same time, we’re looking at this social group and its relationships in a novel way, so if you’re confused try to frame your exploration in the simple context of “people, parties and projects.” Until then, bear with us as we wrangle some of these ideas that are “floating around.”

Thanks for your continuing support.

Ryan

ryan [at] famegame.com